China Tourism Group: Nearly 2.4 million tourists received during the National Day holiday

On October 8th, China Tourism Group released operational data for the National Day holiday. During the holiday period, the group received nearly 2.4 million tourists, a year-on-year increase of 13%. Its various businesses, including travel, scenic spots, investment, duty-free, hotels, and cruise ships, have made efforts to deliver a comprehensive answer sheet for holiday culture and tourism.

In terms of scenic spots and cross-border business, China Travel International received 950000 visitors during the National Day holiday, achieving double-digit growth in both passenger flow and revenue; The daily passenger flow of cross-border transportation business increased by 22% year-on-year. Its Ningxia Shapotou Scenic Area has been ranked among the top 10 popular National Day scenic spots on online platforms, with a year-on-year increase of 32% in daily passenger traffic; The daily average passenger flow of Guangxi Detian Cross border Waterfall Scenic Area has surged by 87%; On the first day of National Day, Heidushan in Qinghai received over 10000 tourists. Jiangxi Ruijin's large-scale immersive red performance "Ruijin Ruijing" promotes the upgrading of red tourism experience through a composite model of "moving immersive theater+main stage performance".

In the investment and operation sector, the overall sales revenue of China Travel Investment's real estate development business increased by 59.3% year-on-year, with strong performance in projects in Guangzhou and Chengdu regions; The operational business relies on diversified themed activities to attract traffic, with revenue and passenger flow increasing by 11% and 31% respectively year-on-year. The reception of cross-border tourists in Xianghu has doubled year-on-year. Sanya International Duty Free City, a subsidiary of China Travel Duty Free, launched promotions such as 10 times points and full amount gift lottery for its 12th anniversary celebration. Several brands' Hainan first stores, flagship stores, and new products were showcased together.

In the hotel and cruise sector, China Travel Service launched the autumn promotion on the Tiktok platform. During the holiday, more than 100 live broadcasts and 550 talent cloud broadcasts were broadcast by hotels, and the room revenue of Hong Kong Junyi Hotel increased by 13% year on year. Huaxia Cruise has coordinated differentiated themed voyages, with both the "Aida Modu" and "Aida Mediterranean" ships achieving 100% passenger capacity. The former launched a 7-day, 6-night long voyage with Shanghai as its home port, connecting Busan, Jeju, and Lishui in South Korea, while the latter partnered with the National Peking Opera Theatre to create a Beijing Opera themed voyage.

From an industry perspective, as a comprehensive tourism state-owned enterprise, China Tourism Group released growth through "scene creation+business linkage" during this holiday: high increase in tourist flow in scenic spots, duty-free promotion and drainage, hotel live broadcasting and sound reinforcement, and full load operation of cruise ships, reflecting the ability of cultural and tourism groups to integrate multiple business formats and extend the consumption chain in the holiday economy. Against the backdrop of leading passenger flow growth, the collaborative transformation of multiple sectors also provides a reference sample for holiday operations for similar comprehensive cultural and tourism operators.